RELIANCE CONSUMER PRODUCTS ACQUIRES TAMIL NADU’S SOUTHERN HEALTH FOODS
ADDS MANNA TO ITS HEALTH FOOD OFFERINGS
By Payal Banarjee
Bengaluru, Feb.10 : Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has acquired leading health foods maker from Tamil Nadu – Southern Health Foods Private Limited. The company, represented by its flagship brand Manna, is a leading manufacturer of wide-ranging healthy foods for well over two decades.
The addition of Manna adds further strength to RCPL’s foods and staples portfolio that includes brands like Udhaiyam, Independence and SiL, through building a strong business vertical in the growing millet-based foods segment. The acquisition reaffirms RCPL’s commitment towards the company’s core philosophy of offering the ’global quality at affordable price’ to the millions of consumers across the country, while working towards a significant presence in the area ofhealth foods.
T. Krishnakumar, Director, Reliance Consumer Products Limited, said, “Manna is one of the most trusted names in the health focused foods market in Tamil Nadu with noticeable presence in the adjoining states. It is known for healthy offerings like millet-based staples and mixes, drinks and baby food. Apart from adding muscle to RCPL’s packaged foods portfolio, Manna’s addition will help us serve consumers the best nutritious foods.
With our strong distribution, R&D and supply chain capabilities, Manna would be made available in other geographies – eventually making it a household name across the country.”
Southern Health Foods Private Limited is key player in several health focused foods categories like packaged healthy foods including millets, oats, multi-grain products, health mixes, breakfast cereals, dry fruits, among others. Its flagship brand Manna is widely known for its healthy offerings in many emerging packaged foods categories like millet flour, baby foods and multigrain drink mix.
