CELEBRATE THE MONTH OF LOVE WITH PLATINUM DAYS OF LOVE
By Sasmita Sai
Bhubaneswar,Jan 19:What better way to celebrate the spirit of lovethan with the metal that embodies rarity, purity and preciousness – platinum? This Valentine’s Day, immerse yourself inthe essence of love with a metal that’s an eternal symbol of commitment.
Few things spell love and thoughtfulness like platinum jewellery.Whetheryou decide to celebrate a special milestone in your relationship journey on Valentine’s Day orexpress your love and appreciation for your loved one, you can choose from an array of offerings that Platinum has including his & her rings, and special Valentine’spendants and chainsfor women.
With platinum’stimeless elegance, this white precious metal is an ideal option to elevate your Valentine’s Day celebrations.
Platinum jewellery, cast in 95% pure, is the ultimate symbol of love. Born of the stars, this mythical naturally white metal stands for a love that is built on modern values like respecting each other’s individuality, rejoicing in each other’s victories, and committing to equally sharing responsibilities, transcending traditional roles and gender expectations.
The resplendent white metal, platinum, thus resonates with the new-age values that define the younger generation’s interpretation of love and togetherness.
Speaking on this occasion, Pallavi Sharma, Business Director, PGI said,“Be it complementary love bands for couples or intricately designedpendants for women, we have collaborated with our design partners to curate an array of design options that are available at PGI authorized retailers for consumers to choose fromon this special occasion of Valentine’s Day. The design narrative of the Platinum Days of Love collection is intrinsic to platinum – sleek, contemporary and versatile.
While the platinum love bands for couples come in a variety of interesting design options including geometric patterns, statement ¢ral motifs, and solitaires; the range of pendants feature an interplay of unique heart motifs adorned with diamond studded and two-toned textures with an accent of rose gold.”
This Valentine’s Day, embrace the month of love with jewellery that speaks to the heart, as you choose from a variety of platinum jewellery pieces available at PGI authorized retailers across the country.
Visit www.platinumdaysoflove.com for more information.
ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of
China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers andmanufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners.
It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
