Jio 5G FWA redefines high-speed broadband access in rural landscapes
By Payal Banarjee
Bhubaneswar: Gone are the days when high-speed broadband internet remained out of bound for India’s vast rural population. The latest telecom subscription data released by TRAI has revealed a new trend, that shows increased availability of 5G fixed wireless access is redefining the high-speed broadband internet adoption in rural areas.
As per the data, JioAirFiber accounts for the entire 25 lakh plus rural 5G FWA subscribes in India as of March 2025. Around 44% of Jio’s total 5G FWA service JioAirFiber subscribers by March belong to rural areas. In fact, Jio is the only service provider which is offering its 5G fixed wireless access (5G FWA) service in both urban centers as well as the vast rural expanse, unlike competition which is primarily focused on urban areas only. It is worth mentioning that Jio dominates the 5G FWA segment in he country with over 82 percent subscriber market share and over 55.7 lakh JioAirFiber subscribers, leaving the nearest competitor far behind.
In Odisha, fueled by the robust Jio True5G standalone network across the state, especially in the vast rural expanse, the number of JioAirFiber subscribers in the state has crossed 1.5 lakhs as of March 31, 2025. The number of JioAirFiber subscribers in the state is over five times more than the nearest competitor, as per the latest data released by TRAI, recently.
The immense popularity and fast adoption of JioAirFiber, especially in the rural parts of Odisha, reinforces the increasing demand for reliable high-speed broadband internet access in rural Odisha, which was lacked fiber connectivity due to challenges of last-mile connectivity. This has come as a boon for thousands of rural entrepreneurs, digital studios, content creators, small businesses, working professionals, students, and teachers across the state.
JioAirFiber has truly been inclusive, especially across rural and semi-urban landscapes as it overcomes the challenges of last-mile connectivity and connects every home and small business which earlier didn’t have access to quality home entertainment and broadband, due to the complexities involved in extending optical-fiber to their premises. This has created new opportunities and empowered lakhs of consumers in rural areas enabling access to uninterrupted high-speed broadband internet, 800+ TV Channels, 11+ OTT apps, Unlimited WiFi and much more. Jio AirFiber has become the digital lifeline and most reliable high-speed broadband service provider in hundreds of small and big towns and thousands of villages across Odisha.
