Indus Valley Times

By Payal Banarjee

Angul, Sept. 4: Sreeleathers, a popular Indian footwear brand with a rich 70-year history, is delighted to announce the grand opening of its latest showroom in Angul. Strategically located on Hemsurpada Govt Medical Road, Angul.This new outlet will bring Sreeleathers’ dedication to quality, comfort, and style closer to the people of Odisha.

A Legacy of Excellence and Commitment to Quality

Founded in 1952 by the late Suresh Chandra Dey, a distinguished freedom fighter, Sreeleathers has built a reputation for providing comfortable and stylish footwear at affordable prices. With a legacy spanning seven decades, the brand has earned a loyal customer base and significant market share in footwear and leather accessories. “We prioritize quality and customer acceptability before distributing products to our franchises,” emphasizes Shekhar Dey, Partner, Sreeleathers.

Sreeleathers possesses a long-standing history and a legacy built upon tradition, values and consumer relationship.

Product Range and Latest Collections

The new showroom will showcase an extensive range of world-class footwear, leather accessories, bags, travel bags, sports shoes, and activewear at competitive prices.

Future Growth Plans and Commitment to Accessibility

“We aim to make high-quality sports shoes and premium leather shoes affordable for everyone,” says Sushanto Dey, Partner and third-generation family member. The brand’s SL Sports range is designed to cater to the growing demand for active wear and sports shoes, and the introduction of ‘SL Premium’ categoryensures that customers have access to top-notch products at affordable price. On this occasion, Sreeleathers Franchise Business Development Head Rockey De, Marketing Head Sourabh Biswas, Angul Franchise Owners Jitendra Kumar Sahu and Mahendra Kumar Sahu, along with Komal Priyadarshini, were present.

Expansion and Strong Regional Presence

Over the past one year, Sreeleathers has expanded its footprint in Eastern and South India by opening at least 10 new retail stores across Jharkhand, Bihar, Odisha, and Andhra Pradesh. This aggressive expansion strategy has further solidified the brand’s regional presence and reinforced its commitment to reaching customers across the country.

Strong Customer-Connect and Franchise Strategy

Sreeleathers takes pride in its strong customer-connect, with loyalty spanning over three generations. The brand attributes its success to its franchise strategy. The launch of its website in September 2020, has also marked its foray into online business. With a focus on customer satisfaction and quality products, Sreeleathers is poised for continued growth and success.