{"id":157246,"date":"2026-10-23T20:37:13","date_gmt":"2026-10-23T15:07:13","guid":{"rendered":"https:\/\/indusvalleytimes.com\/news\/?p=157246"},"modified":"2026-10-23T20:37:16","modified_gmt":"2026-10-23T15:07:16","slug":"aditya-aluminiums-project-lakshya","status":"publish","type":"post","link":"http:\/\/indusvalleytimes.com\/news\/aditya-aluminiums-project-lakshya\/","title":{"rendered":"Aditya Aluminium\u2019s Project Lakshya nurtures rural girls\u2019 football dreams in Odisha"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">By Suresh Kumar Dash<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">  <\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Sambalpur, Oct. 23:<\/strong> <\/mark>Aditya Aluminium, a unit of Hindalco Industries Limited under the Aditya Birla Group, is nurturing football talent among 55 rural and tribal girls in Odisha\u2019s Sambalpur district through<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"> <strong>Project Lakshya<\/strong><\/mark>, providing professional coaching, sports infrastructure, nutritional support and competitive exposure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Implemented through the registered Aditya Uday Sports Club, the initiative was launched through outreach programmes across schools and villages in six gram panchayats of Rengali block to identify promising players. Beyond sports, it aims to develop discipline, teamwork, leadership and self-confidence among girls.<\/mark><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The programme has already delivered encouraging results, with five players selected for the District Under-14 Football Team and another securing admission to the prestigious SESA Football Academy in Goa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For 15-year-old Nandini Oram of Dunguripada village under Jangla Gram Panchayat, the initiative has transformed her childhood passion into a realistic ambition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cProject Lakshya has given wings to my dream, strengthened my confidence and inspired me to believe in my abilities,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Surabhi Munda of Katabaga village expressed pride over her daughter Barsha\u2019s selection to SESA Football Academy, describing it as an opportunity to build a brighter future. She thanked Aditya Aluminium\u2019s corporate social responsibility initiative for recognising her daughter\u2019s talent and supporting her aspirations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sunita Minj, 20, of Salepada village, said regular training had boosted her confidence and determination to compete at higher levels. Meanwhile, Nikita Oram, 21, of Ludhapali village, is carrying forward her mother\u2019s legacy as a national-level footballer. A goalkeeper for Aditya Uday Sports Club, Nikita credits Project Lakshya with helping her pursue her sporting ambitions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u201cEvery girl deserves the opportunity to realise her full potential. Through Project Lakshya, we are using sports to empower rural girls, build confidence and create pathways for future growth,\u201d said Jagannath Nayak, Unit Head, Aditya Aluminium, Lapanga<\/mark><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He said the players\u2019 achievements demonstrated the importance of combining talent with the right support and opportunities, adding that the initiative promotes inclusion, gender equality and holistic community development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">By providing coaching, nutrition, infrastructure, mentorship and competitive exposure, Project Lakshya seeks to challenge traditional barriers, encourage greater participation in sports and nurture future footballers capable of representing Odisha and India.<\/mark><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Suresh Kumar Dash Sambalpur, Oct. 23: Aditya Aluminium, a unit of Hindalco Industries Limited under the Aditya Birla Group, is nurturing football talent among 55 rural and tribal girls<\/p>\n","protected":false},"author":1,"featured_media":157249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[1,46],"tags":[7860,5909,28986,9100,28985,9014],"class_list":["post-157246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-top-stories","tag-aditya-aluminium","tag-aditya-birla-group","tag-girls-football-in-odisha","tag-hindalco-industries","tag-project-lakshya","tag-women-empowerment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aditya Aluminium\u2019s Project Lakshya<\/title>\n<meta name=\"description\" content=\"Aditya Aluminium\u2019s Project 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