By Our Correspondent<\/p>\n\n\n\n
Bhubaneswar, Apr10 : Renowned handloom saree brand \u201cNUPI by Nivedita\u201d officially marked its foray into Odisha, announcing the regional launch of the brand. With the Odisha launch, \u201cNUPI by Nivedita\u201d takes a significant step in its journey to make traditional Assamese and Manipuri handloom sarees a part of modern wardrobes while keeping the spirit of heritage alive.<\/p>\n\n\n\n
Founded on April 11, 2023, \u201cNUPI by Nivedita\u201d is a premium handloom brand that promotes traditional Assamese and Manipuri weaving techniques. Through this brand, Ms. Jena seeks to blend the essence of India\u2019s Northeast with modern design sensibilities, bringing handcrafted sarees to the forefront of contemporary fashion, highlighting the brand\u2019s mission to empower artisans and uplift forgotten craft traditions.<\/p>\n\n\n\n
Sharing her vision and journey, offering insights into the story behind the brand and its dedication to India\u2019s rich weaving heritage, Ms. Nivedita Jena, Founder, \u201cNUPI by Nivedita\u201d,said, \u201cThe USP of our brand lies in our unique approach to fashion\u2014we transform traditional Assamese and Manipuri fabrics into contemporary sarees while staying rooted in authenticity. Each piece is handcrafted with sustainable and slow fashion techniques. We are proud to showcase our exclusive handwoven collection through an exhibition at the Bhubaneswar Club from 11thto 13th April 2025, marking our brand\u2019s official introduction to Odisha.\u201d<\/p>\n\n\n\n
Ms. Nivedita Jena, an Assam-born entrepreneur, married into an Odia family and the winner of Mrs. India Inc. 2024, Subtitles: \u201cBeyond looks\u201d and \u201cPeople\u2019s Choice\u201dhas a dynamic professional journey before embracing her passion for fashion and handloom. Her venture into entrepreneurship has been both personal and purposeful, aiming to revive cultural heritage while offering women elegant and empowering attire.<\/p>\n\n\n\n
The word \u2018NUPI\u2019, derived from Assamese and Manipuri languages, means \u2018woman\u2019. True to its name, the brand symbolizes strength, grace, and cultural pride. Each saree\u2014crafted in weaving units in Imphal and Guwahati\u2014takes 15 to 20 days to complete, underscoring the brand\u2019s commitment to quality, tradition, and exclusivity.<\/p>\n\n\n\n
Currently available through social media platforms, the brand is gearing up to launch its own e-commerce website and expand into offline retail and premium marketplaces.<\/p>\n","protected":false},"excerpt":{"rendered":"
By Our Correspondent Bhubaneswar, Apr10 : Renowned handloom saree brand \u201cNUPI by Nivedita\u201d officially marked its foray into Odisha, announcing the regional launch of the brand. With the Odisha launch,<\/p>\n","protected":false},"author":1,"featured_media":135962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[46],"tags":[77,26922,66],"class_list":["post-135961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories","tag-bhubaneswar","tag-nupi-by-nivedita-makes-grand-entry-into-odisha","tag-odisha"],"yoast_head":"\n