{"id":138903,"date":"2025-06-28T20:07:42","date_gmt":"2025-06-28T14:37:42","guid":{"rendered":"http:\/\/indusvalleytimes.com\/news\/?p=138903"},"modified":"2025-06-28T20:07:43","modified_gmt":"2025-06-28T14:37:43","slug":"sunfeast-marie-light-brings-a-cooling-surjya-bardaan-to-devotees-at-rath-yatra-2025","status":"publish","type":"post","link":"https:\/\/indusvalleytimes.com\/news\/sunfeast-marie-light-brings-a-cooling-surjya-bardaan-to-devotees-at-rath-yatra-2025\/","title":{"rendered":"Sunfeast Marie Light Brings a Cooling \u2018Surjya Bardaan\u2019 To Devotees At Rath Yatra 2025"},"content":{"rendered":"\n<p class=\"caps\"><strong>By Payal Banarjee<\/strong><\/p>\n\n\n\n<p><strong>Puri, June 28 <\/strong><strong>:<\/strong> The Puri Rath Yatra stands as one of India\u2019s most revered spiritual celebrations \u2014 a moment when millions walk together in unwavering faith, following the sacred chariots of Lord Jagannath. Sunfeast Marie Light this year has supported this timeless tradition with a thoughtful gesture.<\/p>\n\n\n\n<p>During the Rath yatra procession, as pilgrims endure long hours under the blazing sun, Sunfeast Surjya Bardaan emerges as a symbol of relief and reverence. The brand unveiled a cooling \u2013Surjya Bardaan cap\u2014 infused with faith and blessed by the sun. This cap is crafted with sandal wood and a special menthol cooling layer. When sun rays fall on the Sunfeast Surjya Bardaan cap, it activates the menthol cooling in the cap. Hence instead of feeling hot, the sun rays make you feel cool while you experience the calming fragrance of sandalwood allowing devotees to partake in the divine journey with a cool head full of devotion.<\/p>\n\n\n\n<p>Mr. Ali Harris Shere, Chief Operating Officer, Biscuits &amp; Cakes Cluster, Foods Division, ITC Ltd. commented \u201cThe sun, which symbolizes energy, vitality, and life, is central to our brand. At Sunfeast Marie Light, our biscuits are made from sun-kissed wheat, and we carry that spirit of warmth and care into everything we do. The Surjya Bardaan cap is our way of honouring tradition while offering thoughtful comfort to the Puri Rath Yatra devotees\u201d<\/p>\n\n\n\n<p>Thousands of caps were distributed on the day of Rath Yatra, from experience zones set up on ground. Pilgrims embraced the offering \u2014 not only for its utility but for its symbolic message of being nurtured by the very force they walk beneath.<\/p>\n\n\n\n<p>Popular Odia actress Archita Sahu also joined Sunfeast Marie Light in this yatra, lending her support to the initiative. She participated in on-ground activities and helped distribute the Sunfeast Surjya Bardaan caps.<\/p>\n\n\n\n<p>As the sun illuminated the streets of Puri, Sunfeast Surjya Bardaan became a quiet, thoughtful presence \u2014 walking with the devotees, supporting them every step of the way and reminding them that the divine is not only to be worshipped, but felt in every gesture of care.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Payal Banarjee Puri, June 28 : The Puri Rath Yatra stands as one of India\u2019s most revered spiritual celebrations \u2014 a moment when millions walk together in unwavering faith,<\/p>\n","protected":false},"author":1,"featured_media":138904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[13,46],"tags":[],"class_list":["post-138903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sunfeast Marie Light Brings a Cooling \u2018Surjya Bardaan\u2019 To Devotees At Rath Yatra 2025<\/title>\n<meta name=\"description\" content=\"Sunfeast Marie Light Brings a Cooling \u2018Surjya Bardaan\u2019 To Devotees At Rath Yatra 2025Sunfeast Marie Light Brings a Cooling\" \/>\n<meta name=\"robots\" content=\"index, follow, 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