{"id":147610,"date":"2026-01-13T20:08:23","date_gmt":"2026-01-13T14:38:23","guid":{"rendered":"http:\/\/indusvalleytimes.com\/news\/?p=147610"},"modified":"2026-01-13T20:08:24","modified_gmt":"2026-01-13T14:38:24","slug":"quick-commerce-firms-drop-10-minute-delivery-claim-after-labour-ministry-intervention","status":"publish","type":"post","link":"https:\/\/indusvalleytimes.com\/news\/quick-commerce-firms-drop-10-minute-delivery-claim-after-labour-ministry-intervention\/","title":{"rendered":"Quick-commerce firms drop &#8217;10-minute&#8217; delivery claim after labour ministry intervention"},"content":{"rendered":"\n<p class=\"caps\">NEW DELHI,JAN 13 : Following an intervention from the Labour Ministry, quick-commerce companies such as Blinkit, Zepto, Zomato and Swiggy have begun removing the &#8217;10-minute&#8217; delivery claims from all platforms from today.<\/p>\n\n\n\n<p>According to government sources in the Labour ministry, Blinkit has already complied with the directive and removed the 10-minute delivery promise from its branding. Blinkit\u2019s principal tagline has been revised from \u201c10,000+ products delivered in 10 minutes\u201d to \u201c30,000+ products delivered at your doorstep.\u201d&nbsp;<\/p>\n\n\n\n<p>Other companies like Zepto, Zomato and Swiggy are expected to follow suit in the coming days, the sources said.&nbsp;<\/p>\n\n\n\n<p>&nbsp;\u201cFollowing a series of sustained interventions, Union Labour Minister Mansukh Mandaviya has persuaded major delivery aggregators to remove the 10-minute delivery deadline,\u201d labour ministry sources said.<\/p>\n\n\n\n<p>The minister recently held meetings with leading platforms, including Blinkit, Zepto, Zomato and Swiggy, to address concerns related to delivery timelines.<\/p>\n\n\n\n<p>Recently, the 10-minute quick delivery promise led to a nationwide gig workers\u2019 strike on New Year\u2019s Eve 2025, drawing the Centre\u2019s attention to issues related to delivery workers\u2019 health, safety and income.<\/p>\n\n\n\n<p>During the winter session of Parliament in December, AAP Rajya Sabha MP Raghav Chadha highlighted the \u201cpain and misery\u201d faced by gig workers. He demanded tighter regulation of quick-commerce and app-based service platforms, and called for social security coverage, fair wages and dignity for workers<\/p>\n\n\n\n<p>\u201cThe move is aimed at ensuring greater safety, security and improved working conditions for gig workers,\u201d government sources said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI,JAN 13 : Following an intervention from the Labour Ministry, quick-commerce companies such as Blinkit, Zepto, Zomato and Swiggy have begun removing the &#8217;10-minute&#8217; delivery claims from all platforms<\/p>\n","protected":false},"author":1,"featured_media":147611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[348],"tags":[63,28141],"class_list":["post-147610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news","tag-new-delhi","tag-quick-commerce-firms-drop-10-minute-delivery-claim-after-labour-ministry-intervention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quick-commerce firms drop &#039;10-minute&#039; 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