Indus Valley Times

By Payal Banarjee

Mumbai, April 15: Tira, Reliance Retail’s beauty destination, has been chosen as the exclusive retail partner for the latest lip care launches from two of India’s most celebrated homegrown beauty brands – Inde Wild and Foxtale. This collaboration marks yet another milestone in Tira’s mission to champion Indian innovation by bringing science-backed, high-performance beauty to a wider audience through its expansive omnichannel ecosystem.

Inde Wild’s Dewy Lip Treatment in ‘Caffeine Addict’

Bringing your coffee obsession full circle, Inde Wild introduces Caffeine Addict – a rich, coffee-brown lip tint designed to hydrate, nourish, and elevate your lip game. Formulated with skin-loving ingredients like peptides, hyaluronic acid, lotus flower extract, and rich butters, this tint delivers deep moisturization and barrier repair while offering a bold, buildable colour. Whether you want a sheer mocha glow or a full-bodied brown, this gloss-like treatment gives lips a dewy finish with a comforting hint of coffee aroma. Clinically proven to boost lip moisture by 114% for up to 8 hours, it’s a beauty ritual you won’t want to skip.

Foxtale’s Lip Sleeping Mask

From dry, cracked lips to plump, soft perfection – Foxtale brings one-swipe magic – The Lip Sleeping Mask, your overnight hero. Lightweight yet deeply nourishing, this glossy coral-hued mask is powered by moisture pearls that fill lip cracks and restore hydration. Maracuja Oil, Ceramides, and Vitamin E come together to exfoliate, heal and brighten. The result – Lips that are visibly smoother, brighter, and softer with every use. It’s not just a quick fix – it’s a long-term love story for your lips.

Both these lip care essentials are now available Only on Tira. Discover the Inde Wild Dewy Lip Treatment – Caffeine Addict and the Foxtale Lip Sleeping Mask. Shop now to experience high-performance lip care that’s rooted in homegrown innovation and backed by science.